article thumbnail

The LeanLaunch Pad at Stanford – Class 8: Key Resources, Activities and Expense Model

Steve Blank

Their initial customer segment were upwardly mobile professionals with $2-10K discretionary purchases/year (excluding travel,) and their revenue model was affiliate program fees. Within the week they were #6 in Google search results for “Stanford Admission Books.”. to find out what books they’d recommend for prospective students.