Story Behind “The Secret History” Part III: The Most Important.
Steve Blank
APRIL 6, 2009
If you’re an entrepreneur, ESL is the most important company you’ve never heard of. In building ESL Perry made a conscious choice to emulate Hewlett Packard (then considered the “gold standard” of a great technology company.) If you are a practitioner of Customer Development, ESL was doing it before most us were born.
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