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It's a startup, not a spreadsheet

Startup Lessons Learned

It’s entirely possible for the startup to be a massive success without having large aggregate numbers, because the startup has succeeded in finding a passionate, but small, early adopter base that has tremendous per-customer behavior. Even that early, it became clear that 4% was not an achievable goal.

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Business ecology and the four customer currencies

Startup Lessons Learned

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. Today, many of these businesses are suffering because the ecosystem no longer balances thanks to the Internet. If you are building a large, viral, ad-support consumer internet property, you just want to go big!

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