All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces
abovethecrowd.com
NOVEMBER 13, 2012
Aggregating suppliers is a necessary, but insufficient step on its own. You must also organically aggregate demand. Great marketplaces do not simply aggregate a market; they enhance it. But in the early stages, this friction slows your roll-out and increases the costs associated with supplier aggregation.
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