Email Marketing: Campaign Analysis, Metrics, Best Practices
Occam's Razor
JULY 18, 2011
You can compare customers in California, Idaho, and Florida; new and existing customers; or various demographics, etc., Finally let’s not forget a very, very important signal of our email marketing effectiveness: Subscriber retention rate = # subscribers – bounce backs – unsubscribes / # subscribers.
137 
Let's personalize your content