Get Your Metrics Together

Feld Thoughts

Since many of our investments are companies that are scaling, vs. companies that are just getting started, there are a lot of derivative metrics in these plans. Regardless, you can start the year off by being clear on how you calculate your various derivative metrics and make sure that your plan – and the expectations of your board and investors – fit what you are putting out there for the next year. How LTV Metrics Lie — And What To Look Out For.

Diversity is an Innovation Metric

Grasshopper Herder

Read more about why diversity is an innovation metric. The post Diversity is an Innovation Metric appeared first on GrasshopperHerder.com. Diversity is a hot topic, but what is not often discussed is the fact that diverse teams are more innovative.

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Bridge Group 2017 SaaS AE Metrics Report

For Entrepreneurs

Since 2007, The Bridge Group has tracked the Account Executive (AE) role and gathered data on how metrics and compensation change over time. We’ve partnered together to publish the 2017 SaaS AE Metrics Report and offer sales organizations a set of benchmarks to compare themselves against industry standards. Sales Business Model SaaS SaaS metrics SaaS sales SaaS sales management Sales & Marketing Machine Sales and Marketing

How to Improve Financial Metrics That Matter

Up and Running

In addition to improving cash levels and earnings, cutting expenses, and reducing debt, companies seeking credit should consider focusing on improving key financial metrics that can best predict default. See Also: The 7 Key Metrics Every Business Owner Should Monitor.

The one metric that matters

StartupCFO

If you’re an individual contributor at a growing company capturing lots of data, how do you know what metrics matter? And how do you know whether the results you have for those metrics are good or bad? Some go even further, focusing their entire company on one metric.

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

Excellent Analytics Tip #27: Chase Smart Calculated Metrics!

Occam's Razor

The specific metric I've been mad about since day one of this blog ( May 14th, 2006! ) Metrics create incentives, bad metrics create bad incentives. While this is a great lesson in the power of defining metrics optimally, why bring this up, one more time, today?

How Many Metrics Do You Need to Run Your Startup?

Instigator Blog

One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). The idea is this: at any given time in your business there’s one key metric you should be focusing on. Picking the metric is hard. Answer: Only one.

The Hierarchy of Metrics

Duct Tape Marketing

The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing. You have money metrics, content metrics, social metrics, conversion metrics, growth metrics, and even a few competitive metrics that all must be considered to understand a complete picture.

Ad Block Tracking With Google Analytics: Code, Metrics, Reports

Occam's Razor

And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers.

Top 4 Content Marketing Metrics

Duct Tape Marketing

Top 4 Content Marketing Metrics written by Alex Boyer read more at Duct Tape Marketing. There are a handful of metrics you can use to get an idea about whether or not your content marketing strategy is working. Here are the top 4 content marketing metrics to follow.

Five Recruiting Metrics Every Founder Should Track

View from Seed

This desperate need for employees often leads to an equally desperate, ad-hoc approach to recruiting without any relevant recruiting metrics being tracked. The resume-to-interview metric is simply a measurement of how many resumes startups review for each person interviewed.

Excellent Analytics Tip #25: Decrapify Search, Social Compound Metrics

Occam's Razor

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Compound metrics.

No wait, of course THAT is the single most important SaaS metric

A Smart Bear: Startups and Marketing for Geeks

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar.

Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful.

Smart Dashboard Modules: Insightful Dimensions And Best Metrics

Occam's Razor

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.

Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to!

Occam's Razor

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)

Excellent Analytics Tip #23: Align Hits, Sessions, Metrics, Dimensions!

Occam's Razor

Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. What is a metric? ]. What is a metric? ].

Demystifying Churn: Measuring and Benchmarking this Metric

For Entrepreneurs

As every SaaS entrepreneur knows, churn is one of the single most important metrics in determining the day to day health of the business. Despite the importance of this metric, measuring, tracking and benchmarking churn often. SaaS Metrics Startup Help churn SaaS SaaS churnAcquiring new customers is time and capital intensive, and this growth is meaningless if those customers do not stay.

Conversion: The Most Important Internet Metric of All (Revisited)

abovethecrowd.com

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion.

Use Milestones and Metrics to Turn Planning into Business GPS

Up and Running

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals.

The 5 Types of Metrics Every Small Business Must Track

Duct Tape Marketing

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the scorecard metrics I like to keep tabs on.

The Lean Analytics Cycle: Metrics > Hypothesis > Experiment > Act

Occam's Razor

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.

Metrics for Startup Success

David Cohen

What is the right startup success metric? I was recently asked why we celebrate fundraising amounts as opposed to other meaningful metrics, such as revenue, recurring customers or staff size. To be perfectly honest, it’s a struggle to find intermediate metrics for startup success. In our industry, funding is used often as a measure of success, but this is by no means a perfect metric.

Why vanity metrics are dangerous

Startup Lessons Learned

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In that post, I took it for granted that vanity metrics are bad for you, and focused on techniques for creating and learning from actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

The 5 Top Customer Metrics You Need To Track

Duct Tape Marketing

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple.

Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition.

Excellent Analytics Tip #26: Every Critical Metric Should Have A BFF!

Occam's Razor

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away.

Fashion Metric Builds a Strong Data Science Team in Austin

SiliconHills

Fashion Metric is working to solve the problem of ill-fitting clothes by employing data science. It does this by simply asking a few questions online and then processing that information through […] The post Fashion Metric Builds a Strong Data Science Team in Austin appeared first on SiliconHills. Austin Fashion MetricThe startup created software, which it calls a virtual tailor, to help online shoppers find clothes that fit by calculating their detailed body measures.

5 SEO Metrics Small Businesses Should Prioritize

Duct Tape Marketing

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. Consider prioritizing these five search engine optimization (SEO) metrics to monitor and make decisions about your business’s online growth: Organic Search Traffic.

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Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies

Occam's Razor

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View.

7 Marketing Metrics Worth Obsessing Over

Duct Tape Marketing

I’ve used the following seven metrics to gain a crystal clear picture about the health, growth potential and challenges facing a business interested in growing organically. I present these as seven metrics worth obsessing over. Duct Tape Marketing Vision Marketing metrics NPS

Sabrina Parsons, ‘Small Business Owners, Start Tracking Your Financial Metrics’

Up and Running

For many small business owners – especially those who have turned a passion or hobby into a business – tracking metrics and numbers is a chore. The most simple financial metrics are the most important to keep track of. Why manage by metrics? What metrics do you track?

Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents.

Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value

Occam's Razor

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

500Startups: Cohort Metrics For Startups

Ask The VC

Dan isn’t a VC, but is a super-mentor for 500Startups and is the Co-Founder of Flowtown , But more importantly, he’s written two excellent blog posts on Cohort Metrics. Don’t know what a Cohort Metric is? Cohort Metrics Part 1: Plain English. Cohort Metrics Part II: Aged Groups. Many VCs and entrepreneurs care about metrics. VC Post of the Day cohorts metricsToday’s VC post of the day is from Dan Martell.

Traction Metrics Seed Real Startup Funding And Growth

Startup Professionals Musings

That should make you wonder - how do you measure traction in a metric? I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics. Use these metrics rather than hide them.

The most important metric for Customer Success

Guy Nirpaz

Daily Active Users – DAU is the most important metric for Customer Success and user engagement. When Facebook present their quarterly business results, it is the first metric that is being reported by Facebook on their quarterly call. Making the Metrics Actionable.

Metrics That Matter Most for 2014 (free PDF)

Life Beyond Code

We want to improve on the metrics for the sake of improving on the metrics. Sometimes we forget to measure the amount of time we spend being obsessed with measuring the metrics. I have created a ONE PAGE self-asessment checklist called “ Metrics That Matter for 2014.