Feld Thoughts

DECEMBER 29, 2016

Since many of our investments are companies that are scaling, vs. companies that are just getting started, there are a lot of derivative metrics in these plans. Regardless, you can start the year off by being clear on how you calculate your various derivative metrics and make sure that your plan – and the expectations of your board and investors – fit what you are putting out there for the next year. How LTV Metrics Lie — And What To Look Out For.

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Metrics Revenue Forecast Conversion 75

Up and Running

DECEMBER 21, 2016

In addition to improving cash levels and earnings, cutting expenses, and reducing debt, companies seeking credit should consider focusing on improving key financial metrics that can best predict default. See Also: The 7 Key Metrics Every Business Owner Should Monitor.

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Metrics .Net Sales Cash Position 40

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard….

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Metrics Analytics Acquisition eCommerce 42

StartupCFO

JUNE 23, 2015

If you’re an individual contributor at a growing company capturing lots of data, how do you know what metrics matter? And how do you know whether the results you have for those metrics are good or bad? Some go even further, focusing their entire company on one metric.

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Metrics Revenue Retention Early Stage 43

Both Sides of the Table

APRIL 26, 2016

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy.

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Metrics Cost Acquisition eCommerce 155

Instigator Blog

AUGUST 14, 2012

One of the concepts we’re pushing hard in the Lean Analytics book is the One Metric That Matters (OMTM). The idea is this: at any given time in your business there’s one key metric you should be focusing on. Picking the metric is hard. Answer: Only one.

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Metrics Web Analytics Retention 91

Duct Tape Marketing

JANUARY 26, 2016

The Hierarchy of Metrics written by John Jantsch read more at Duct Tape Marketing. You have money metrics, content metrics, social metrics, conversion metrics, growth metrics, and even a few competitive metrics that all must be considered to understand a complete picture.

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Metrics Retention Analytics Campaign 25

Occam's Razor

MAY 5, 2016

And, you can see the all important metric of Conversion Rate. I consider this metric, Per Session Goal Value, to be critical for publishers and hence likely the best one you can use to measure the various implications on you from people's use of ad blockers.

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Analytics Metrics Advertising Audience 47

Duct Tape Marketing

OCTOBER 12, 2015

Top 4 Content Marketing Metrics written by Alex Boyer read more at Duct Tape Marketing. There are a handful of metrics you can use to get an idea about whether or not your content marketing strategy is working. Here are the top 4 content marketing metrics to follow.

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Metrics PPC IP SEO 43

David Cohen

FEBRUARY 28, 2017

What is the right startup success metric? I was recently asked why we celebrate fundraising amounts as opposed to other meaningful metrics, such as revenue, recurring customers or staff size. To be perfectly honest, it’s a struggle to find intermediate metrics for startup success. In our industry, funding is used often as a measure of success, but this is by no means a perfect metric.

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Metrics Revenue Security Employee 18

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 4, 2016

The single most important SaaS metric is retention , because cancellations indicate lack of product/market fit, no matter the cause (price, features, severity of need, duration of need). If it cannot be fixed, it means the business is a failure even if other metrics are stellar.

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Metrics Retention Revenue Equity 113

Ask The VC

JULY 16, 2011

Dan isn’t a VC, but is a super-mentor for 500Startups and is the Co-Founder of Flowtown , But more importantly, he’s written two excellent blog posts on Cohort Metrics. Don’t know what a Cohort Metric is? Cohort Metrics Part 1: Plain English. Cohort Metrics Part II: Aged Groups. Many VCs and entrepreneurs care about metrics. VC Post of the Day cohorts metricsToday’s VC post of the day is from Dan Martell.

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Metrics Europe Cofounder Founder 44

Occam's Razor

JUNE 10, 2013

I wish we did not have this desire to pulpify a bunch of metrics to produce something recognizable. Here's a summary of our journey in this delightful post… ~ What are Compound Metrics? ~ The Challenge with Compound Metrics: Social Media Edition. Compound metrics.

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Analytics Metrics Search Web 53

Occam's Razor

JULY 18, 2011

You must use metrics that are unique to the medium. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Optimal Acquisition Email Metrics. Segmenting this metric is really powerful.

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Metrics Email Campaign Marketing 55

Occam's Razor

AUGUST 11, 2014

Each shows a unique facet of digital performance, and I've attempted to choose the best dimensions and, for those dimensions, the best possible metrics. The problem is they over-indexed in acquisition (the first five metrics), only had one outcome metric, and no behavior metric.

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Metrics Analytics eCommerce Fiji 57

Occam's Razor

SEPTEMBER 15, 2014

They will need two different implementations, it is quite likely that you will end up with two sets of metrics (more people focused for mobile apps, more visit focused for sites). Mobile content consumption, behavior along key metrics (time, bounces etc.)

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Analytics Metrics Mobile Kenya 58

Occam's Razor

MARCH 18, 2013

Today's post is about a new problem I'm starting to notice, which only exists because our tools have become so much cooler and handed us so much power: constant mismatching of hit- and session-level metrics and dimensions. What is a metric? ]. What is a metric? ].

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Analytics Metrics Matching Green 53

Up and Running

MAY 17, 2016

Taking steering one step further, let’s suggest that good planning, with milestones and metrics, is something like steering with the aid of a GPS. Metrics are like dials on the dashboard, indicators of how you’re doing, tracking your progress toward goals.

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Metrics Management Social Media Finance 33

For Entrepreneurs

MAY 12, 2016

As every SaaS entrepreneur knows, churn is one of the single most important metrics in determining the day to day health of the business. Despite the importance of this metric, measuring, tracking and benchmarking churn often. SaaS Metrics Startup Help churn SaaS SaaS churnAcquiring new customers is time and capital intensive, and this growth is meaningless if those customers do not stay.

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Metrics Startup Customer Entrepreneur 22

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion.

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Metrics Conversion Internet Aggregator 62

Duct Tape Marketing

NOVEMBER 10, 2015

The 5 Types of Metrics Every Small Business Must Track written by John Jantsch read more at Duct Tape Marketing. I guess I should add you can grow a business without metrics a lot like you can win at roulette from time to time. Below are the scorecard metrics I like to keep tabs on.

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Metrics Small Business SEM Balance Sheet 39

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago.

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Analytics Metrics Lean Churn Rate 60

Startup Professionals Musings

OCTOBER 21, 2015

You need to track what content is resonating with your prospective customers, through metrics including submit rate by content offer, elasticity, velocity, cost, and ultimately revenue by content program.

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Metrics NPV Net Present Value Conversion Ratio 66

Startup Lessons Learned

DECEMBER 23, 2009

Lessons Learned by Eric Ries Wednesday, December 23, 2009 Why vanity metrics are dangerous In a previous post, I defined two kinds of metrics: vanity metrics and actionable metrics. In that post, I took it for granted that vanity metrics are bad for you, and focused on techniques for creating and learning from actionable metrics. In this post, Id like to talk about the perils of vanity metrics. My personal favorite vanity metrics is "hits."

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Metrics Lean San Francisco Continuous Deployment 38

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Metrics are the lifeblood of almost every successful business. Fortunately, the Internet makes collecting metrics remarkably simple.

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Metrics Acquisition CPA Customer 34

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. Here are a few other key metrics that are hard to scale: Customer acquisition.

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Metrics Churn Rate Acquisition SEM 48

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away.

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Analytics Metrics SEC Conversion 60

SiliconHills

AUGUST 27, 2015

Fashion Metric is working to solve the problem of ill-fitting clothes by employing data science. It does this by simply asking a few questions online and then processing that information through […] The post Fashion Metric Builds a Strong Data Science Team in Austin appeared first on SiliconHills. Austin Fashion MetricThe startup created software, which it calls a virtual tailor, to help online shoppers find clothes that fit by calculating their detailed body measures.

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Metrics Austin Software Startup 30

Duct Tape Marketing

FEBRUARY 19, 2016

5 SEO Metrics Small Businesses Should Prioritize written by Guest Post read more at Duct Tape Marketing. Consider prioritizing these five search engine optimization (SEO) metrics to monitor and make decisions about your business’s online growth: Organic Search Traffic.

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SEO Metrics Small Business Social Media 38

Up and Running

OCTOBER 17, 2014

For many small business owners – especially those who have turned a passion or hobby into a business – tracking metrics and numbers is a chore. The most simple financial metrics are the most important to keep track of. Why manage by metrics? What metrics do you track?

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Metrics Small Business Forecast Software 39

Occam's Razor

MARCH 25, 2014

In a world of infinite choice, the ability to pick critical few metrics to focus on is, well…, critical. In this post I want to share that one-page list of the best metrics for digital content, marketing and business success with you. Best Digital Metrics: Comprehensive View.

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Metrics Analytics Marketing Acquisition 61

Startup Professionals Musings

JUNE 22, 2016

That should make you wonder - how do you measure traction in a metric? I like his set of action items, and have added a few of my own for measuring early traction leading to growth: Turn initial customer goals into measurable traction metrics. Use these metrics rather than hide them.

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Metrics Advisory Board Business Model Lean 46

Duct Tape Marketing

JANUARY 2, 2013

I’ve used the following seven metrics to gain a crystal clear picture about the health, growth potential and challenges facing a business interested in growing organically. I present these as seven metrics worth obsessing over. Duct Tape Marketing Vision Marketing metrics NPS

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Metrics Marketing Differentiation Customer 42

Occam's Razor

SEPTEMBER 24, 2012

FBe's recommendation was (paraphrasing a 35 min talk): Don't invent new metrics, use online versions of Reach and GRPs to measure success. Because we don't understand the uniqueness, we fall back on profoundly sub-optimal old world metrics like Reach or Online GRP equivalents.

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Metrics Advertising Marketing Analytics 58

Occam's Razor

OCTOBER 10, 2011

We have IT-minded people engaging in massive data puking (one report with 30 metrics anyone?) I want to propose a framework you can use to measure success using metrics that matter for one simple reason: They actually measure if you are participating in the channel in an optimal fashion.

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Social Media Metrics Conversion Media 62

Guy Nirpaz

MAY 28, 2016

Daily Active Users – DAU is the most important metric for Customer Success and user engagement. When Facebook present their quarterly business results, it is the first metric that is being reported by Facebook on their quarterly call. Making the Metrics Actionable.

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Metrics Customer Retention Hosting 31

Life Beyond Code

DECEMBER 27, 2013

We want to improve on the metrics for the sake of improving on the metrics. Sometimes we forget to measure the amount of time we spend being obsessed with measuring the metrics. I have created a ONE PAGE self-asessment checklist called “ Metrics That Matter for 2014.

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Metrics Clickthrough Restful Entrepreneur 41

Duct Tape Marketing

NOVEMBER 2, 2015

Why Should You be Tracking Your Metrics? I’ve been asked all the time why I track metrics. My response is always the same: I ask them “Why don’t you track your metrics?” So why would you work so hard on your marketing without reviewing your metrics?

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Metrics Marketing Community Management 32

Startup Professionals Musings

APRIL 26, 2012

But very few are talking about how to measure your results, and the right metrics for optimizing your marketing environment. Measuring message delivery in social media is a lot like measuring it in classic advertising, so classic metrics apply.

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Social Media Metrics Media Audience 56

Duct Tape Marketing

MARCH 28, 2016

Advanced Metrics for Content Marketing Experts written by Alex Boyer read more at Duct Tape Marketing. Metrics can be tedious and overwhelming to some. So let’s take a deep dive into the world of metrics with some advanced metrics for content marketers. Metrics Matrics

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Metrics Analytics Conversion Audience 20