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Lessons Learned: What is customer development?

Startup Lessons Learned

Lessons Learned by Eric Ries Saturday, November 8, 2008 What is customer development? But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Many of us are not accustomed to thinking about markets or customers in a disciplined way.

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Lessons Learned: The product manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, October 5, 2008 The product managers lament Life is not easy when youre working in an old-fashioned waterfall development process, no matter what role you play. The product manager was clearly struggling to get results from the rest of the team. Frustration is mounting.

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Lessons Learned: The engineering manager's lament

Startup Lessons Learned

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. This engineering manager is a smart guy, and very experienced.

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Lessons Learned: Work in small batches

Startup Lessons Learned

Similar results apply in product management, design, testing, and even operations. Take the example of a design team prepping mock-ups for their development team. Give the dev team your very first sketches and let them get started. That frees up even more development resources, and so on.

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Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

Id like to talk about a technique Ive used to help manage this growth without slowing down. This technique rests on three things: identifying the kinds of work that need to get done, creating the right type of teams for each kind, and steering the company by allocating resources among them. Expo SF (May.

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Datablindness

Startup Lessons Learned

You constantly assess the situation, looking for hazards and timing your movements carefully to get across safely. So the product development team was busy creating lots of split-tests for lots of hypotheses. Each day, the analytics team would share a report with them that had the details of how each test was doing.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. It has to be found and managed. For example, I recently created a customer validation exercise around the Lean Startup Workshop.