article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Curved lines are visibly flexible and can communicate agility and reactivity. ” Divine’s chocolate is farmed by the Kuapa Kokoo cooperative in Ghana.

Marketing 162