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Taking stock of the Dutch tech cluster: What The Netherlands needs to win the European startup scene

The Next Web

We are the most active Twitter country in the world (measured by tweets per account) and the third most socially networked. We don’t have a ‘Paypal’ mafia, a Netscape brethren or an equivalent strong network in tech. I believe it is our excessive urge to ‘act normal’ and disdain of ‘networking’ that dilutes our social glue.

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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Importantly, your brand is not what you say it is.

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