SuperMac War Story 6: Building The Killer Team – Mission, Intent.
Steve Blank
APRIL 9, 2009
But what I wanted was an agile marketing team capable of operating independently without day-to-day direction. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And yes, we could have built a top-down, command-and-control hierarchy.
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