15 Entrepreneurs Explain How They Came Up With Their Business Name
Hearpreneur
AUGUST 27, 2016
The name works for me because 1) it is general enough to not lock me into a particular market segment 2) it is connects to my Texas roots as Featherston (without the e) is a family name and 3) it is a metaphor for my services as I help companies become more agile while stuck grounded in systems & processes. Photo Credit: Jenny Hargrave.
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