Architecture Customer Development Fractional VPE Vertical 
Steve Blank
OCTOBER 5, 2009
A Phone Call After I left MIPS Computers I was in New York tagging along with a friend (a computer architect whose products at Apple a decade later would change the shape of personal computing) who was consulting for a voice recognition startup. I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.”
Steve Blank
JUNE 25, 2009
He complemented their elegantly designed minicomputers and made some astute comment about their architecture (now I’m rolling my eyes, their computers were dinosaurs) and asked who were the brilliant designers. The Consultative Sale Our sales guy then quietly asked if there was any way we could help them. Help them?!!
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