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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

As time passed and I took on the marketing role for my startup (while everybody else was busy coding), I started to see marketers differently. A tip from our dev team: don’t hard-code strings in your app. ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. ASO like a pro.

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