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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas. Though Tim plays lip service to community publicly, it’s not incorporated into the new company model.

Arkansas 100
article thumbnail

Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

About.com’s of earlier this decade: Content generation will be driven by market mechanisms, not by the whims of guides like Sarah in Arkansas. Though Tim plays lip service to community publicly, it’s not incorporated into the new company model.

Arkansas 100