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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” And then, the second piece is really that fragmentation is our friend.

Arkansas 100
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Why AOL's "About.com 2.0" strategy will work. for a while

Genuine VC

As the internet becomes more fragmented, when– if you can produce great content in niche areas and then really leverage the distribution on the internet, you’re looking at a very high scale, high ROI, return-on-capital business.” And then, the second piece is really that fragmentation is our friend.

Arkansas 100
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

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