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Story Behind “The Secret History” Part III: The Most Important.

Steve Blank

If you’re an entrepreneur, ESL is the most important company you’ve never heard of. If you are a practitioner of Customer Development, ESL was doing it before most us were born. The “Good” Student » 14 Responses Shane Rogers , on April 6, 2009 at 1:37 pm Said: The names of ‘secret’ customers is funny.

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Philosophy Helps Start-Ups Move Faster (WSJ on the Lean Startup)

Startup Lessons Learned

Although the article is a bit me-centric, I think they did a good job capturing the fact that this is more than just the bloggers and writers, but represents a shift in thinking among entrepreneurs all over the world. Eric is espousing a different way to build companies," says Kevin Dewalt, 40, an entrepreneur in Arlington, Va.,

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