article thumbnail

What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Execute a quick Google search for “chipotle admits to using GMOs” and you’ll find a list of critical articles and lawsuits levied against the fast-food mega-chain. Charlotte’s Web: Brand Perception. The Stanley Brothers (Charlotte’s Web) – Image courtesy of LA Weekly.

Marketing 162
article thumbnail

Finding Your Voice And Using It To Make Ridiculously Good Content

Duct Tape Marketing

And so I don't, I think that every company has a voice, and whether they choose to really lean into that or or not, I think is is up to them. But I am a big advocate for absolutely defining it and leaning into it. Actually, I just got a, a second edition, sorry, I just got the, a first edition of Charlotte's Web by a friend.