Audience Churn Rate Exit Strategy Forecast 
Up and Running
MAY 1, 2014
> Know your audience. Your plan should be written in a language that your audience will understand. Your business plan isn’t complete without a financial forecast. An online software company might look at churn rates (the percentage of customers that cancel) and new signups. Sales Forecast. Read more ».
Up and Running
NOVEMBER 12, 2018
Set milestones to show your business plan’s audience where you realistically see your company going long term. The five key metrics to judge your subscription model’s success are: Churn and churn rate. The key for startup costs is to decide what you can’t live without from day one. Milestones. LTV (lifetime value).
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