Remove Audience Remove Differentiation Remove Houston Remove Metrics
article thumbnail

How to Create an Effective Branding Campaign That Inspires a Movement

ConversionXL

Today’s audiences can smell a gimmick. However, because the company’s brand strategy is rooted in empowering its audience and building community, it was able to apologize and move forward without significant loss. All of your messaging should be cohesive so that it never waters down your brand or confuses your audience.

Campaign 109
article thumbnail

Episode 14: Be Your Own Boss, Restaurant Owners, and Friendliest Cities for Businesses | The Bcast

Up and Running

Peter: I’d be interested…this is something I’d love to hear from our audience. Peter: One of our biggest groups of business types here in our audience are somehow food related. Jonathan: They track a few different metrics, like the ease of starting a business, ease of hiring. Jonathan: Yeah. Is that right?

Texas 60