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The Heart Of The Game: PR Lessons Learned From Game Of Thrones

YoungUpstarts

million viewers per episode, relished in a 15 percent hike in total audience over last year. The fictional series may seem like a study in real-life Machiavellianism but it’s also a primer in modern-day public relations. Know — and captivate — your audience. Even premiere ratings went up 6 percent to 7.3 While HBO C.E.O.

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