Occam's Razor

DECEMBER 9, 2013

Owning audiences, instead of just renting them. Email allows you to start building a owned audience that you can (if you don't stink) start relying on (rather than constantly having to rent them from TV or Google). Step four is focusing on expanding your reach to new relevant audiences. Cartoon by Hugh MacLeod ).

Analytics 165

Analytics Marketing Channel Metrics 165

YoungUpstarts

JULY 18, 2016

million viewers per episode, relished in a 15 percent hike in total audience over last year. Know — and captivate — your audience. Perhaps it would be the same on any given night of the week, but HBO may have put all its stock in knowing what a Sunday evening audience craved: escape. Even premiere ratings went up 6 percent to 7.3

PR 100

PR Public Relations Redemption Cofounder 100

Up and Running

DECEMBER 30, 2015

I then signed off on an ugly redemption clause without analyzing the waterfall in an average exit scenario. We now structure time for due diligence to manage expectations appropriately. – Carrie Rich, The Global Good Fund. It’s easy to come up with pitches and presentations that leave your audience guessing.

Due Diligence 84

Due Diligence Valuation Liquidation Preference Redemption 84