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16 PR Strategies Every Small Business Should Stop Using Right Now

Up and Running

NOVEMBER 20, 2014

Stick to providing relevant, timely and interesting information that will be useful to your audience. – David Ehrenberg , Early Growth Financial Services. First, let me state that I do recommend the use of press releases when they are warranted. They’re not bringing useful information to a new audience. One Big Launch.

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PR Small Business SEO Warrant 145
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10 Essential PR Tips for Startups

mashable.com

OCTOBER 11, 2011

Why should my audience care?” Understand a Journalist’s Coverage Area & Audience. When you want a particular person to cover your story, customize your pitch to be relevant to his coverage area and audience. In fact, an interesting study, infographic or other data sometimes warrants its own pitch.

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PR Startup Social Media Technical Review 103
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