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30 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

A best practice when choosing a business name is that it should make it clear to people what you do while also leaving you plenty of room to maneuver and make changes to your business model or niche positioning over time. 16- I coined my business name. Striking a balance between the two is what I was ultimately after.

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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Overall, nonventure-backed companies fail more often than venture-backed companies in the first four years of existence, typically because they dont have the capital to keep going if the business model doesnt work, Harvards Mr. Ghosh says. INTERNET BUSINESSES. Business Services (B2B). MANUFACTURING BUSINESSES.