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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1. Dropbox: first achieved growth through virality. Chad Sanderson – The Statistical Pitfalls of A/B Testing. Renee Thompson – How to Win at B2B Optimization. What makes B2B different?

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