Engagement -> Retention -> Growth
Lightspeed Venture Partners
AUGUST 12, 2013
Growth without retention leads to the dreaded sharksfin curve. Conversely, as long as you have good retention, if you add good growth you will rapidly see overall usage increase. The problem with measuring and understanding retention is that by definition it takes time to measure. As a proxy for retention, you can measure engagement instead. I always look at engagement for fast growing social apps to see if the growth is underpinned by strong retention.