INDUSTRY INSIGHTS YOUR PEERS ARE READING
Customer Success churn SaaS SaaS churn SaaS customer engagement SaaS customer retention SaaS renewals SaaS retention Startup HelpIn working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure to successfully onboard It’s easy to understand. MORE
Entrepreneurs Startups customer retention Debt Inventory Revenue TurnoverThere are many different ways that your business can establish a competitive advantage. Some of these methods will be much more accessible than others. MORE
Knowledge retention is a process for identifying. Knowledge retention isn’t a corporate nicety. Successful knowledge retention programs answer three key questions: What knowledge may be lost? Why knowledge retention matters. What makes knowledge retention so hard? MORE
The report offers engagement, retention, and monetization insights from 572 Financial Services, SaaS, eCommerce, and Media/Entertainment apps, with 1.3b Spoiler : user retention and conversion are hard. Retention The scary reverse-hockey stick chart shows up in this report, too. Retention shows a massive drop one week after install, and continues to gently slope downward through the eighth week. MORE
The post Don’t get screwed: Focus on customer retention over acquisition appeared first on The Next Web. Andrew Fullerton is the VP of Sales at Emarsys. MORE
You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog. MORE
The post A family-friendly work environment is a powerful recruiting and retention tool appeared first on David Teten. My wife and I have a lot of conversations about work-life balance, or as I usually think of it, making sure I don’t use up too many “spouse points”. Many early-stage companies do not have these issues top of mind, because so many founders are pre-children. However, even people without children often end up having them somehow. . MORE
Growth without retention leads to the dreaded sharksfin curve. Conversely, as long as you have good retention, if you add good growth you will rapidly see overall usage increase. The problem with measuring and understanding retention is that by definition it takes time to measure. As a proxy for retention, you can measure engagement instead. I always look at engagement for fast growing social apps to see if the growth is underpinned by strong retention. MORE
Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit. MORE
Grow Human Capital employee retention employee turnover HR human resourcesBy YFS Magazine. Many small businesses struggle with the revolving door of employee turnover at a high cost. Here are six ways to remedy the situation. MORE
How to Improve Customer Retention Through Paid Search written by John Jantsch read more at Duct Tape Marketing. But the great thing about paid search is that it’s also a powerful way to improve customer retention. MORE
Thinking Aloud employee management employee retention hiring practices human resources Kevin Faber talent managementby Kevin Faber, founder of Silver Summit Capital. In today’s business world, the ongoing battle to increase profit and competitive advantage rages on like never before. MORE
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority. MORE
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority. MORE
Staff retention is the art and science of holding onto your valuable team and avoiding the cost of rehiring, which doesn’t just consist of the immediate cost implications. Why is staff retention so important? What’s the secret of staff retention? MORE
Recently, Eric Liaw sent us a very interesting May 2006 paper entitled “How to Project Customer Retention”, authored by marketing professors Peter Fader (Wharton) and Bruce Hardie (London Business School) and published in the Journal of Interactive Marketing in 2007. In it, the professors explain how previous attempts to project retention rates using line-fitting regression models failed, even after introducing quadratic or exponential functions. MORE
To create a winning employee retention strategy, companies should be looking at adopting a holistic approach that involves taking a grounds-up approach by identifying the key factors affecting employee turnover and retention, and taking the appropriate actions to correct them. MORE
Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. The post Post-Purchase Emails: How to Boost Retention and LTV appeared first on CXL. MORE
Employee retention is important for businesses large and small. Grow Human Capital company culture employee retention HR human capital human resourcesLosing team members is not only disruptive, it’s also costly and time-consuming. MORE
Grow Human Capital employee retention HR human capitalWhen a small business experiences the good fortune of an extended growth period, it’s critical to maintain a low employee turnover rate. MORE
While many businesses tend to focus on bringing new customers to their business, it’s not uncommon for customer retention to receive far less attention – but established customers have a critical role to play in the success of your business. MORE
Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. Why Is Retention Important? Homejoy’s Retention Dilemma. Short-Term Retention. MORE
The new hire onboarding experience is crucial for employee retention. This guest post was contributed by Justworks. This is the moment at which you can set someone up for success within your company. And hey, you probably just spent a good chunk of time and money to find this person in the first place and get them to take the job, so not onboarding them correctly would be a total waste. MORE
Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal. MORE
Considering the value of retaining customers, here are seven highly effective strategies that’ll help you achieve strong customer retention rates. Grow Marketing & Sales customer loyalty customer retention marketing MORE
Higher education in Austin, and the surrounding areas, may see an increase in student retention rates and technology-facilitated learning, if recently migrated company Upswing has anything to say about it. Digital austin startup upswing MORE
Do you pay attention to your employee retention rate and whether your top employees are happy? It’s more than the cost of hiring new staff that makes your employee retention rate so important. Professionalisms Ben Hoffman employee retention staff welfare teambuilding workplace culture MORE
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority. MORE
Customer Service Grow client relations customer retention unhappy customersIt’s key to remember that not every client is valuable. There are some that you can not only live without, but would be better off doing so. MORE
In my last “Top 10″ series for this week, I chose to review another Jeff Bennet’s article: Top 10 Things We Have Learned about Client Retention. Client retention is a critical component to any organization, especially for subscription based revenue model organizations. Therefore, it is important to measure retention rate per subsequent renewal years. Ensuring retention requires hard work and the whole organization should be focus on that. MORE
Gene’s position is that the following three focus areas are the keys to employee retention: Create a compelling mission. The post 3 concepts necessary for team retention appeared first on Begin the Begin. Gene Hammett’s article for Inc, 3 Core Principles You Need to Attract and Retain Top Talent , is worth a read for any leadership team. And bonus, in the article he shares thoughts from Mike Popowski , CEO of Atlanta-based Dagger. MORE
Customer Service Grow customer experience customer loyalty customer retentionHere's an inside look at sound strategies every small business can use to retain more customers. MORE
Why Do Corporations and Organizations Need an Email Retention Policy? All corporations and organizations need to have an email retention policy because they are subject to many laws, regulations and liabilities. Email retention requirements vary substantially. MORE
8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. In this blog, I want to talk about 8 social media hacks to help your business increase customer retention and loyalty. MORE
Culture company culture employee appreciation employee management employee retention leadership team developmentHere are five ways you can inject more drive, passion, and energy into your company. MORE
Common wisdom around millennial retention almost always leans towards keeping them busy with direction. by Nick Craig, President of the Core Leadership Institute. As a young company, you might naturally gravitate toward seeking young talent. MORE
Company Culture Grow company culture employee retention leadership workplace developmentBy YFS Magazine. This wasn’t our first time on a 'Best Places to Work' list. How did we get here? Develop a winning workplace with these 5 tips. MORE
Customer Service Grow customer experience customer loyalty customer retentionYour reputation in business is everything, and here's a look at how we empowered our customers and clients to build ours for us. MORE
Company Culture Grow Human Capital company culture employee retention human capitalThere’s nothing worse spending time, money, and energy training employees to be the best, just to have them walk out on you a year or two later. MORE
A considerate employer won’t have to worry too much about employee retention due to his own faults. The problem is — many employers fail to understand where they are “at fault” when it comes to employee retention. by Rochelle Ceira. MORE
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority. MORE
Retention Related Topics YoungUpstarts
MAY 30, 2019
Staff retention is the art and science of holding onto your valuable team and avoiding the cost of rehiring, which doesn’t just consist of the immediate cost implications. Why is staff retention so important? What’s the secret of staff retention?
Lightspeed Venture Partners
AUGUST 12, 2013
Growth without retention leads to the dreaded sharksfin curve. Conversely, as long as you have good retention, if you add good growth you will rapidly see overall usage increase. The problem with measuring and understanding retention is that by definition it takes time to measure. As a proxy for retention, you can measure engagement instead. I always look at engagement for fast growing social apps to see if the growth is underpinned by strong retention.
YoungUpstarts
MAY 5, 2015
A considerate employer won’t have to worry too much about employee retention due to his own faults. The problem is — many employers fail to understand where they are “at fault” when it comes to employee retention. by Rochelle Ceira.
ConversionXL
FEBRUARY 20, 2019
Knowledge retention is a process for identifying. Knowledge retention isn’t a corporate nicety. Successful knowledge retention programs answer three key questions: What knowledge may be lost? Why knowledge retention matters. What makes knowledge retention so hard?
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YFS Magazine
MARCH 24, 2016
Customer Service Grow customer experience customer loyalty customer retentionHere's an inside look at sound strategies every small business can use to retain more customers.
ConversionXL
JUNE 3, 2019
Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years? Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy? Make your retention strategy personal.
YoungUpstarts
AUGUST 6, 2018
Do you pay attention to your employee retention rate and whether your top employees are happy? It’s more than the cost of hiring new staff that makes your employee retention rate so important. Professionalisms Ben Hoffman employee retention staff welfare teambuilding workplace culture
YoungUpstarts
OCTOBER 5, 2018
Common wisdom around millennial retention almost always leans towards keeping them busy with direction. by Nick Craig, President of the Core Leadership Institute. As a young company, you might naturally gravitate toward seeking young talent.
Board Effect
MAY 24, 2019
Why Do Corporations and Organizations Need an Email Retention Policy? All corporations and organizations need to have an email retention policy because they are subject to many laws, regulations and liabilities. Email retention requirements vary substantially.
ConversionXL
OCTOBER 12, 2015
Well, it’s retention. (No, Consider that 40% of an ecommerce store’s revenue is created by 8% of its customers and that 82% of companies agree that retention is cheaper than acquisition. Why Is Retention Important? Homejoy’s Retention Dilemma. Short-Term Retention.
ConversionXL
JANUARY 26, 2017
Though the remaining 58% understand the importance of customer loyalty and retention, they may find it difficult to execute and analyze customer happiness and conversion campaigns. The post Post-Purchase Emails: How to Boost Retention and LTV appeared first on CXL.
Duct Tape Marketing
JULY 23, 2019
How to Improve Customer Retention Through Paid Search written by John Jantsch read more at Duct Tape Marketing. But the great thing about paid search is that it’s also a powerful way to improve customer retention.
YoungUpstarts
JUNE 2, 2017
Thinking Aloud employee management employee retention hiring practices human resources Kevin Faber talent managementby Kevin Faber, founder of Silver Summit Capital. In today’s business world, the ongoing battle to increase profit and competitive advantage rages on like never before.
Women Entrepreneurs Can
AUGUST 11, 2019
While many businesses tend to focus on bringing new customers to their business, it’s not uncommon for customer retention to receive far less attention – but established customers have a critical role to play in the success of your business.
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.
ConversionXL
AUGUST 24, 2015
Why Gamify Customer Retention? We borrow the mechanics of traditional games and apply them to uncommon concepts, like customer retention. A study in the Harvard Business Review noted that increasing customer retention by 5% can generate a 25%-95% increase in profit.
Lightspeed Venture Partners
AUGUST 6, 2012
Recently, Eric Liaw sent us a very interesting May 2006 paper entitled “How to Project Customer Retention”, authored by marketing professors Peter Fader (Wharton) and Bruce Hardie (London Business School) and published in the Journal of Interactive Marketing in 2007. In it, the professors explain how previous attempts to project retention rates using line-fitting regression models failed, even after introducing quadratic or exponential functions.
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.
ConversionXL
JUNE 5, 2014
Has your company’s customer retention rate increased, decreased or remained status quo over the past five years? Have you outlined and initiated a formal customer retention strategy? And yet…Forrester found that 70% of CMOs did not list retention as a top priority.
The Next Web
JUNE 15, 2014
You’ve seen the data: the Harvard Business School report that showcased how, on average, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent. Gregory Ciotti is the marketing director at Help Scout. This post originally appeared on the Helpscout blog.
Duct Tape Marketing
DECEMBER 31, 2015
8 Social Media Hacks to Increase Customer Retention written by Guest Post read more at Duct Tape Marketing. In this blog, I want to talk about 8 social media hacks to help your business increase customer retention and loyalty.
Austin Startup
OCTOBER 24, 2017
The report offers engagement, retention, and monetization insights from 572 Financial Services, SaaS, eCommerce, and Media/Entertainment apps, with 1.3b Spoiler : user retention and conversion are hard. Retention The scary reverse-hockey stick chart shows up in this report, too. Retention shows a massive drop one week after install, and continues to gently slope downward through the eighth week.
The Next Web
AUGUST 21, 2014
The post Don’t get screwed: Focus on customer retention over acquisition appeared first on The Next Web. Andrew Fullerton is the VP of Sales at Emarsys.
Jeff Hilimire
SEPTEMBER 7, 2018
Gene’s position is that the following three focus areas are the keys to employee retention: Create a compelling mission. The post 3 concepts necessary for team retention appeared first on Begin the Begin. Gene Hammett’s article for Inc, 3 Core Principles You Need to Attract and Retain Top Talent , is worth a read for any leadership team. And bonus, in the article he shares thoughts from Mike Popowski , CEO of Atlanta-based Dagger.
David Teten
JANUARY 14, 2019
The post A family-friendly work environment is a powerful recruiting and retention tool appeared first on David Teten. My wife and I have a lot of conversations about work-life balance, or as I usually think of it, making sure I don’t use up too many “spouse points”. Many early-stage companies do not have these issues top of mind, because so many founders are pre-children. However, even people without children often end up having them somehow. .
YFS Magazine
FEBRUARY 11, 2019
Grow Human Capital employee retention employee turnover HR human resourcesBy YFS Magazine. Many small businesses struggle with the revolving door of employee turnover at a high cost. Here are six ways to remedy the situation.
YFS Magazine
APRIL 2, 2019
Considering the value of retaining customers, here are seven highly effective strategies that’ll help you achieve strong customer retention rates. Grow Marketing & Sales customer loyalty customer retention marketing
Austin Startup
SEPTEMBER 16, 2014
Higher education in Austin, and the surrounding areas, may see an increase in student retention rates and technology-facilitated learning, if recently migrated company Upswing has anything to say about it. Digital austin startup upswing
YFS Magazine
FEBRUARY 19, 2019
Company Culture Grow company culture employee retention leadership workplace developmentBy YFS Magazine. This wasn’t our first time on a 'Best Places to Work' list. How did we get here? Develop a winning workplace with these 5 tips.
Guy Nirpaz
DECEMBER 15, 2011
In my last “Top 10″ series for this week, I chose to review another Jeff Bennet’s article: Top 10 Things We Have Learned about Client Retention. Client retention is a critical component to any organization, especially for subscription based revenue model organizations. Therefore, it is important to measure retention rate per subsequent renewal years. Ensuring retention requires hard work and the whole organization should be focus on that.
For Entrepreneurs
JANUARY 3, 2018
Customer Success churn SaaS SaaS churn SaaS customer engagement SaaS customer retention SaaS renewals SaaS retention Startup HelpIn working with a number of SaaS portfolio companies, I have found that there are two causes of churn that occur more frequently than any others. They are: Failure to successfully onboard the customer Loss of the champion who drove the purchase Looking at these in order: Failure to successfully onboard It’s easy to understand.
YFS Magazine
OCTOBER 5, 2018
Employee retention is important for businesses large and small. Grow Human Capital company culture employee retention HR human capital human resourcesLosing team members is not only disruptive, it’s also costly and time-consuming.
ReadWriteStart
MAY 7, 2019
Entrepreneurs Startups customer retention Debt Inventory Revenue TurnoverThere are many different ways that your business can establish a competitive advantage. Some of these methods will be much more accessible than others.
YFS Magazine
JUNE 11, 2018
Grow Human Capital employee retention HR human capitalWhen a small business experiences the good fortune of an extended growth period, it’s critical to maintain a low employee turnover rate.
YFS Magazine
MAY 2, 2017
Customer Service Grow client relations customer retention unhappy customersIt’s key to remember that not every client is valuable. There are some that you can not only live without, but would be better off doing so.
YFS Magazine
JUNE 22, 2017
Customer Service Grow customer experience customer loyalty customer retentionYour reputation in business is everything, and here's a look at how we empowered our customers and clients to build ours for us.
Early Growth Financial Services
APRIL 28, 2015
The new hire onboarding experience is crucial for employee retention. This guest post was contributed by Justworks. This is the moment at which you can set someone up for success within your company. And hey, you probably just spent a good chunk of time and money to find this person in the first place and get them to take the job, so not onboarding them correctly would be a total waste.
YFS Magazine
JUNE 2, 2017
Company Culture Grow Human Capital company culture employee retention human capitalThere’s nothing worse spending time, money, and energy training employees to be the best, just to have them walk out on you a year or two later.
YFS Magazine
SEPTEMBER 16, 2015
Culture company culture employee appreciation employee management employee retention leadership team developmentHere are five ways you can inject more drive, passion, and energy into your company.
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