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Transcript of How to Tap Into the Subscription Economy

Duct Tape Marketing

I mean, it’s not just consumer media, obviously, and it’s not just software. I came from the B2B software industry. But, in the beginning, I think when somebody’s trying to embrace it, it feels like it just costs. You can subscribe to cars, right? It’s actually all around us. Anne Janzer: Exactly.

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Sell More By Being Human and Building Relationships

ConversionXL

We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” Or as Davit Meerman Scott puts it : The problem with the B2B happy multicultural conference room with computer shot is that it has become a cliché. We sure did.

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