Transcript of How to Tap Into the Subscription Economy
Duct Tape Marketing
FEBRUARY 28, 2018
I mean, it’s not just consumer media, obviously, and it’s not just software. I came from the B2B software industry. But, in the beginning, I think when somebody’s trying to embrace it, it feels like it just costs. You can subscribe to cars, right? It’s actually all around us. Anne Janzer: Exactly.
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