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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Focusing on engagement is important; this is the currency social platforms use to curate feeds algorithmically. Cost per acquisition (CPA). Image source.

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30 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

This decision led me to pioneer a business with my brother, featuring a curated jobs database of legitimate, safe, remote work opportunities and valuable career resources. Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting.