Occam's Razor

AUGUST 12, 2013

Apply the right model and you will not only distribute conversions across multiple touch points, but you can also look at the impact on the CPA (this really is OMG, I peed in my pants a little cool). " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

FEBRUARY 3, 2017

B2B Affiliate Programs Look a Little Different. Still, they are active in the B2B space as well (20.55%). CPA / Sub-Affiliate. To properly structure your affiliate payouts, set affiliate guidelines and measure the success of your program / optimization efforts, you need a clear understanding of all of the above. Image Source.

Affiliate 48

Affiliate Programming Marketing PPC 48

abovethecrowd.com

JULY 8, 2010

ITA owns a primarily B2B airfare search and pricing system called QPX. “It’s funny how fallin feels like flyin, for a little while…” - Jeff Bridges, Crazy Heart Soundtrack On July 1st, Google announced its intention to acquire ITA Software.

Vertical 51

Vertical Revenue B2B Search 51

Occam's Razor

DECEMBER 9, 2013

Regardless of if you are a B2B or B2C or A2Z company, regardless of if you are big or small, regardless of how great you think you are, I believe you can benefit from taking one step at a time when it comes to ensuring that data analysis drives business value. Focus on optimizing your Cost per Acquisition (CPA).

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 12, 2019

You work mostly with B2B business owners. Bill Cates: I’m consulting with a CPA firm in the Washington DC area, and they have six vertical markets. Or you say I’m a financial advisor, they’re thinking, “Oh, I’m getting another Bernie Madoff.” ” Who knows what their context is.

Elevator Pitch 53

Elevator Pitch Vertical Maryland Email 53

crowdSPRING Blog

APRIL 6, 2015

Every business, whether B2B or B2C has to bring in customers. The result of this simple is your CPA, or Cost per Acquisition and this is the key to understanding whether your marketing tactics are working for you or not. The second half of CPA is known as CLTV, or Customer Lifetime Value. Customer Acquisition Cost. Why, you ask?

Metrics 48

Metrics CPA Lean Marketing 48

Mike Michalowicz

JULY 27, 2015

He’s considered an expert in the areas of B2B sales, marketing and gamification. As “Tax-Free Wealth” Author, CPA and CEO of ProVision Wealth (Tempe, Arizona), Tom Wheelwright is a leading tax and wealth expert and speaker. He’s considered an expert in the areas of B2B sales, marketing and gamification. Tom Wheelwright (right).

Arizona 60

Arizona CPA B2B Metrics 60

ConversionXL

SEPTEMBER 30, 2020

As a B2B business, we’ve struggled with this problem for a long time. The goal of predictive attribution is to improve the overall CPA/ROAS of the whole marketing mix, not a specific channel or campaign. The same happens when you use Google’s AMP viewer instead of a signed exchange. Fully predictive approach.

Artificial Inteligence 121

Artificial Inteligence Channel eCommerce Conversion 121

ConversionXL

MARCH 21, 2017

Whether you’re B2B or B2C, a YC-backed startup or a local business, there’s a chance influencer marketing could be a profitable channel for you. While influencer marketing appears to be more common in B2C, this exampleth shows it can work in enterprise B2B companies as well. Cool video on the topic here.

Marketing 78

Marketing B2C Social Media Channel 78

ConversionXL

APRIL 12, 2017

Measure these metrics for all: % and # of visitors, % and # landing, % and # revenue, % and # conversion, RPV, % and # previous step, CPA, total spend. Bill Leake: Optimizing for the “Considered Purchase”: What Changes if You’re B2B or Expensive / Long Sales Cycle B2C? Who is the B2B buyer? Image Credit. Longer decision cycle.

San Antonio 86

San Antonio Metrics B2B Analytics 86

ConversionXL

OCTOBER 30, 2021

According to Statista , Facebook is strong for both B2B and B2C marketers, LinkedIn is better suited to B2B marketing, and Instagram is best for B2C marketers. Cost per acquisition (CPA). Total spent to acquire new customers via a specific channel or campaign / New customers acquired via the same channel or campaign = CPA.

Customer 140

Customer Marketing Social Media CPA 140

Hearpreneur

MAY 18, 2022

Giving back to the community has always been something I valued, so using my CPA and JD expertise, I knew there was something I could do to make taxes less daunting. Having worked in B2B sales for years, I had experienced first-hand the need for our solution and was extremely motivated to make it happen. Photo Credit: Jacob Dayan.

Technical Review 141

Technical Review Entrepreneur Software Review Jordan 141