article thumbnail

7 Account-Based Marketing Examples and Lessons

ConversionXL

Do this by creating Scrum-style squads with individual contributors from each department working together on specified accounts. Successfully qualified leads will be handed-off to the AE (along with any information to deliver a seamless experience for the prospect) when a demo is booked.

Marketing 100
article thumbnail

Startup Resources

www.vccafe.com

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Banana Scrum â?? A tool simple as Scrum itself. agile product management and Scrum tool.