HOW TO: Sign Up Users Even Before You Launch Your Startup
mashable.com
MAY 5, 2011
In April, “stealth” social media startup Kohort announced its upcoming launch. It may not matter to you what Kohort is or isn’t, nor whether stealth is good or bad. Kohort said the site was “stealth&# to play up the sense of mystery around its brand and to generate interest. Build it, and they will come.
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