Business Apologies: What You Should (and Shouldn’t) Do
ConversionXL
JANUARY 21, 2019
Jennifer Robbennolt , a Professor of Law and of Psychology at University of Illinois, gauged the reaction of survey respondents when they heard an apology throughout hypothetical injury-settlement cases. Poor customer service : A report by Forrester revealed that 23% of B2B CMOs view improving customer experience as a top-three objective.
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