SaaS Trials: Get More Users from Trial Start to Paying Customer
ConversionXL
SEPTEMBER 30, 2020
Take this example from Hubspot: It was clear that they did some research, noting that I went to the University of Missouri and specifically mentioning football (which is a big deal at the University). Shortening your sales cycle from, let’s say, six weeks to three weeks will reduce your CAC (customer acquisition cost) significantly.
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