How to Shorten Your Sales Cycle and Avoid Wasting Time

Both Sides of the Table

One of the questions I’m most often asked by CEOs is how to hire sales people. I’ve also written extensively on sales and on which sales execs to hire and how to think about the different kinds of sales leaders. Sales & Marketing Advice Startup Advice

5 Stages of the New Sales Cycle

Duct Tape Marketing

5 Stages of the New Sales Cycle This content from: Duct Tape Marketing Generating and converting leads is mostly what marketing is about. Many businesses have differing cycles depending upon the complexity or cost of the purchase being considered.

Sales Tools Can Shorten Sales Cycles And Help You Sell More

YFS Magazine

What all businesses have in common is the need to continually boost sales in order to grab more market share and achieve brand recognition. Grow Marketing & Sales b2b sales direct selling retail sales sales sales tools selling tips

You Should Self-Publish Your First Book — Here’s Why

YFS Magazine

Writing a book can help you leapfrog the conventional sales cycle in several ways. Grow Marketing & Sales book publishing branding marketing personal branding self publishing

Buyer Centric Funnel Design

For Entrepreneurs

In the talk, I cover: How to design and build a buyer-centric sales funnel that has low CAC and fast sales cycles. How to figure out why your sales funnel. Startup Help SaaS SaaS sales Sales & Marketing Machine Sales and MarketingIn my talk at the 2017 LAUNCH SCALE conference in San Francisco, I discuss how to get inside your buyer’s head to increase funnel conversion rates.

7 warning signs that your startup’s about to fail

The Next Web

Your sales cycles or customer acquisition time is getting longer You may.

Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. Or would you prefer to go through a lengthy sales process to see if it’s a good fit? The sales-led GtM strategy.

Why an investor rejection isn't a knock on you

Hippoland

Think about it – if you’re using MailChimp and make let’s say $100 in sales for every send. 3) Your business model seems flawed OR is not the right fit I talked a lot about unit economics and sales cycles in my last post.

Timing Is Everything: Tips For Improving Customer Communications

YoungUpstarts

One of the most important factors is timing of marketing and sales outreach. At OptifiNow we have created the following tips businesses can use to improve the timing of sales outreach to boost results: 1. Analyze current sales outreach timing. Organize sales collateral.

9 Steps Proven To Build A Successful Sales Team From Scratch

YoungUpstarts

by Eliot Burdett, co-founder and CEO of Peak Sales Recruiting. Building a sales team from scratch is one of the most difficult and important tasks of a CEO. Generating revenue through sales, especially as start-up capital diminishes, can make or break a company’s success.

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Discovery: How Sales Sets Customer Success Up To Succeed

YoungUpstarts

Sales teams learn a lot during the courting relationship with a prospect, and Customer Success teams rely heavily on their Sales counterparts to extract information, consolidate it, and then share it at Handoff in a seamless fashion so that customers feel that they are known and understood.

ConversionXL Live 2017 Tickets Now Available

ConversionXL

We’ve got the top optimization names discussing topics from long sales cycle B2B optimization to large scale testing challenges (think 100 concurrent tests) to really nailing your user research. ConversionXL Live 2017 tickets are now available ! Dates: April 5 to 7.

The #1 thing successful founders think about for their next startups

Hippoland

For example, if you are running affiliate ads for hotels, you might get 3-5% on a sale. Sales cycles matter though. HOWEVER, the length of a sales cycle is a strong consideration for most repeat successful founders.

A dumb American’s perspective on investing in Southeast Asia

Hippoland

Here’s my take on B2B – if you look at the US ecosystem, most of the high flying B2B companies got to their level of growth because of fast sales cycles. These fast sales cycles tend to come from selling to other startups. And that sales cycle can be long.

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Prevailing Wisdom

Mucker Lab

2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 1994 – “Consumers are fickle and unpredictable. Consumer products and services are hit driven, it’s really hard to build a scalable consumer company”. Internet).

Startups Need To Build Solutions, Not Technology

Startup Professionals Musings

Creators of technologies that cure world hunger may find that hungry people don’t have money, but government agencies as customers are a very long sales cycle.

Are You Building Your Business With a Crock-pot or a Microwave?

Duct Tape Marketing

If you’ve been in business for about 10 years or more, think back – what was your sales cycle before the search engine ruled the world? If we sell a product that used to have a 6-month sales cycle, we could reasonably do a weighted forecast, six months out.

Streamline Your Sales Process With These Five Proven Techniques

YoungUpstarts

All of these problems can often be traced back to an ineffective sales approach. Here are five techniques to nail your ad campaign, streamline your sales process, and achieve sustainable sales growth: 1. Refine Your Sales Process. by Lewis Robinson.

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How to Found a Startup in a New Industry

View from Seed

The perks of being early in the marketplace are obvious: shorter sales cycles due to lack of competition, less competition for top talent, and so on. It promotes the industry and positions your executives as industry leaders without hitting the audience over the head with a sales pitch.

7 Steps To Kicking Your Selling Skills Up To The Top

Startup Professionals Musings

Steelman does a good job of outlining the key selling steps that separate great sales people from the rest of us. Generate leads using social media, but don’t rely on it alone to make sales. A good entrepreneur is not necessarily born a good salesman.

Top Hat Raises $22.5M Series C in a Tough Vertical: What Can We Learn from their Success

Version One Ventures

And selling to institutions requires a long sales cycle. Top Hat adopted a bottoms-up approach to distribution, as covered in the Globe and Mail article: Sales took off after Top Hat ignored advice and flipped its sales strategy. So Top Hat decided to flip their sales strategy and market/sell directly to university students and teachers. Our portfolio company Top Hat just closed a $22.5M (USD) Series C round.

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc.

A Quick Primer on B2B Conversion Optimization

ConversionXL

Some of the same underlying principles apply, but because of the inherent differences in buying decisions and sales cycles, pulling B2C optimization practices straight from the book might be a bad idea. It’s often a higher purchase price (or at least a more complex sale).

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What’s more important: product or sales?

Version One Ventures

It’s the age-old debate among start-up circles: which is more important to the success of a start-up: the strength of the sales/distribution strategy or the quality of the product? To be successful, a stand-alone company needs a top-notch product and a clever distribution/sales strategy. It’s typically much easier to add sales expertise to a product-driven organization than it is to add product focus to a sales-driven start-up.

Sales 101

7 Secret Weapons For Entrepreneurial Success

YoungUpstarts

Although it would be great to see sales cycles much shorter, it’s understandable about the care some organizations take in choosing a partner that will represent their brand on the very visible social media front. by Rachel Strella, founder of Strella Social Media.

5 Keys to Adopting Marketing Automation

Duct Tape Marketing

Reaching out to a cold list can come across as awkward and misdirected, especially at the beginning of a sales cycle. You might want to consider a position in the sales cycle, geography, interests, age, gender, industry, etc.

Startup Growth Strategy: How to Pursue Multiple Market Opportunities

Where to Play

It thus enabled the new venture to mitigate the risk of slow adoption and long sale cycles, without spreading themselves too thinly. The post Startup Growth Strategy: How to Pursue Multiple Market Opportunities appeared first on Market Opportunity Navigator.

5 Lead Generation Avenues You May Never Have Thought Of

YoungUpstarts

Getting that personal connection with an interested customer is key in moving them along in the sales cycle. Professionalisms Frank Paterno Internet lead generation Online marketing sales sales leads by Frank E. Paterno, VP of Marketing at Intelliverse.

5 Steps To Avoid Solutions Looking For A Problem

Startup Professionals Musings

Technologies that cure world hunger may find that that hungry people don’t have money, and government agencies as customers are a very long sales cycle.

How Entrepreneurs Can Sharpen Their Sales Focus

Startup Professionals Musings

Generate leads using social media, but don’t rely on it alone to make sales. Facilitate a transition to a private environment for closing a sale. As you go through the sales cycle with your customer, there comes a point when it’s natural for the transaction to conclude.

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The Small Business Guide to Creative Video Strategy in 2018

Up and Running

There’s no denying the emphasis placed on educating viewers in the modern sales cycle. As your customer service and marketing teams gear up for 2018, keep in mind that the strategies and content that worked last year may soon be outdated.

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Relationships Do Matter in Business

Up and Running

A study by sales guru Keith Ferazzi’s Ferazzi Greenlight looked at 16 leaders of high-performing strategic account management (SAM) teams, and found that accounts with dedicated SAM teams grow an average of twice as fast as traditionally organized accounts.

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Why Real Learning is Outside the Building, Not Demo Day

Steve Blank

This, combined with regulation from the courts, a 2-year sales cycle, and the realization that e-discovery groups are not early adopters, made this an unattractive market.

Pricing determines your business

A Smart Bear: Startups and Marketing for Geeks

Marketing and sales spend is nil, so there has to be a reason it spreads by word of mouth, ideally virally as a natural result of using the product itself. It’s often said that you shouldn’t talk about price during customer development interviews.

How Facebook Advertising Can Help You Rake In The Cash

YoungUpstarts

Jeffreys developed this proprietary strategy for closing sales, and he teaches it to all of the students in his coaching program. Jeffreys said Facebook advertising has cut his sales cycle down to about four days.

David And Goliath: How Your Startup Can Land An Enterprise Client

YoungUpstarts

Once youve identified the trigger to activate a brands desire for your product, you need a sales strategy. Large companies have very long sales cycles. Its a different sales approach, but you have to be smart, professional, and  above all  persistent.

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Lessons Learned: Lack of Market Research Sunk My Business

Up and Running

You should still market to existing customers to keep them in the sales cycle. Sales and Marketing Strategy Zanade Mann has always had an entrepreneurial streak.

Prevailing Wisdom

Mucker Lab

2005 – “Sales cycle is too long for software companies selling to government and educational sector”. 1994 – “Consumers are fickle and unpredictable. Consumer products and services are hit driven, it’s really hard to build a scalable consumer company”. Internet). 1996 – “It’s impossible to get to build a billion dollar company selling widgets at $15 and taking $1 commission one at a time”. eBay).

6 Useful Tips To Maximize Your eCommerce Sales During Christmas

Brandanew

ECommerce sales during Christmas tend to see a big surge as customers prefer the quietness of at home shopping compared to the hassles of finding parking and a store full of people. To make sure you aren’t losing out on valuable sales, advanced planning and a good strategy is vital.

The truth about onboarding costs

Version One Ventures

Shorten sales cycle. Conventional wisdom says that web-based companies must be scalable on all levels. Start-ups should avoid any kind of manual intervention or heavy lifting to acquire, onboard or retain users… after all, users automatically flock to, sign-up to and stay with great products. However, as we’ve seen time and time again, conventional wisdom doesn’t always know best.

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The Enterprise Self Service Myth

Mucker Lab

But for entrepreneurs in enterprise markets, (saas, ad tech, b2b marketplace etc) we all too often believe self-service transaction and sales (usually in forms of some sort of purchase flow) is a development must-have rather than a feature to trade off. Sales Cycle.

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SaaS + Marketplace

A Crowded Space

This creates a hurdle for a company to adopt the software solution that may create longer sales cycles or lower sales conversion. . Sales cycle decreases . Sales conversion increases. One of the hardest things about marketplaces is that you typically only get a very small rake. 10% of services is common. After transaction fees, you may be left with just 7% of gross services.

10 Reasons Why Your Marketing Plans Don’t Work

Up and Running

Is it increasing sales by 20 percent per quarter? Strategies for various stages in the sales cycle. In the end, HubSpot used what they learned to improve their sales process. Managing a Business Sales and Marketing marketing plan