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Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. We launched a week before demo day and were able to generate a good media buzz (I’ll get more specific later) by piggybacking Pinterest and reach a go-to market that was highly relevant for us at the time. A tip from our dev team: don’t hard-code strings in your app.

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