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The Entrepreneur's Guide to Customer Development

Startup Lessons Learned

This new volume also tackles examples from the Internet and wireless startups of today, both B2B and B2C. The results of the Customer Development process may indicate that the assumptions about your product, your customers and your market are all wrong. In fact, they probably will. In fact, they probably will.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Take a look: This full-day Master Class focuses on how to build a startup from the ground up to focus on customers, markets, and speed of iteration. We attempted to use Waterfall and market ourselves as B2C. A few years later we had 80% market share and had revolutionized the space. It was a disaster.

Lean 60
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Case Study: Using an LOI to get customer feedback on a minimum.

Startup Lessons Learned

. – Eric Ries In April of 2009 my partner and I had an idea for a web app, a B2C platform that we are selling as SaaS [software-as-a-service]. Now armed, with 4 "screenshots" and a story, we approached our target market, some of which was through warm introductions, and some, very literally, was through simple cold-calling.