Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget
The Next Web
MARCH 3, 2014
Your mission is to grow, and for B2C companies it means more users. Launch into an existing community, or piggyback one. Instagram launched into a community of influential design oriented Twitter users, which allowed it to generate 25K downloads on launch day as it reveal in this excellent video. What a splurge! Isn’t that fun?
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