Remove B2C Remove Email Remove Italy Remove PR
article thumbnail

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder

Duct Tape Marketing

Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Earned media, yes, traditional pr, but also digital. This is John Jantsch, my guest today, Shama Hyder. So they are optimizing the rented channels.

article thumbnail

Blood, sweat, and tears: How we got from 0 to 500K downloads on a budget

The Next Web

Your mission is to grow, and for B2C companies it means more users. Italy, France and Germany are now in our top 15 download countries. Next: A one-woman PR team. So when we first tried to get some press for our initial launch, I had my doubts about my ability to generate substantial PR. What a splurge! Own your story.

Brazil 158