Remove B2C Remove Hawaii Remove Metrics Remove Technical Review
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Digital Design & User Experience Best Practices: Happiness + Profits!

Occam's Razor

From B2C to B2B. Empower customer reviews that are actually helpful. For example, I type in for "trip to Hawaii" (not an esoteric destination) into Google. B2C sites like Travelocity and Fry's have not cornered the market on this. Personalization is hard from a technology perspective.

Design 150