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How VCs Think About Adding New Partners

Both Sides of the Table

After years of trying to persuade Kara Nortman to become a partner at Upfront Ventures I can officially announce now that she’s joined us effective immediately. Thus began my marketing campaign. People often ask me what VCs look for when we hire partners and many have asked how to become VCs themselves one day.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

And I also now have to raise money myself, but this time from bigger institutions that our industry calls LPs (limited partners). The sooner you understand that the sooner you can plan your campaign. Partners make investment decisions. Also recognize that WITHIN a VC you have partners who focus on different areas.

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