Bankruptcy Customer Development Forecast Revenue 
Steve Blank
OCTOBER 1, 2009
Sloan put in place GM’s management accounting system (borrowed from DuPont) that for the first time allowed the company to: 1) produce an annual operating forecast that compared each division’s forecast (revenue, costs, capital requirements and return on investment) with the company’s financial goals.
Steve Blank
NOVEMBER 1, 2010
But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. They made other assumptions about the type of sales channel, partnerships and revenue model they would need. Customer Development, Business Model Design and Agile Development could have changed the outcome. What went wrong?
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