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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

Lets review some actual ads and landing pages. First some AdWords ads: #1 Startup Weekend. But the landing page says “What is Startup Weekend?” Ad copy says “Lowest taxation in EU” – but the landing page talks about tax optimization and Bulgaria. Trigger words are powerful. 3 Zara Consult.