Startup Lessons Learned

JANUARY 30, 2009

Launch with a PR blitz, including mentions in major mainstream publications. The passionate early adopters who flocked to the product at its launch could not sustain this outsized burn rate. As with many Silicon Valley failures, a flawless PR launch turned into a flawed customer acquisition strategy.

San Francisco 150

San Francisco Lean Agile Continuous Deployment 150

Startup Lessons Learned

MARCH 13, 2009

Announce a new product, start its PR campaign, and engage in buzz marketing activities. Even if you must launch to your customers, avoid the urge to also launch in extra places, just because your PR firm can do it at the same time. If you are having trouble raising money, sometimes a little PR can help. Help you raise money.

San Francisco 168

San Francisco PR Lean Early Stage 168

Startup Lessons Learned

MARCH 27, 2009

The full formula works like this: runway = cash on hand / burn rate # iterations = runway / speed of each iteration Very few successful companies ended up in the same exact business that the founders thought theyd be in (see Founders at Work for dozens of examples). Case Study: Continuous deployment makes releases n.

San Francisco 117

San Francisco Lean Continuous Deployment DC 117