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Entrepreneurs are Everywhere Show No. 37: Michael Ingle and Graeme Gordon

Steve Blank

Initially, things were going well for the company Graeme originally named SnoopGuard. His launch was short-circuited by a lawyer, though: We got a cease and desist letter from a very well-known celebrity whose name had the word Snoop in it. . Until I got the machine to work, I hadn’t even thought about the business plan.