How To Write A Business Book That Matters
Duct Tape Marketing
JULY 5, 2023
That is, you need something that will solve a problem for a specific group of people, and it has to be a differentiated idea that is an idea that hasn't been heard before. And the big idea was that social media wasn't a toy anymore, and people really need to learn how to take advantage of it. So that's what people know.
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