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What intellectual property (IP) steps should a startup take?

NZ Entrepreneur

IP steps for startups should be the same as for large multinationals, but within their budget. Make IP decisions and do so early. One of the main (and early) steps is to make a considered decision about what IP means to your business and what IP tools will be used to support your business model.

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Opinion: It’s a startup world

NZ Entrepreneur

With the pandemic, climate crisis, global economic shifts and rapidly changing consumer markets, it is clear that many businesses of today will no longer be relevant tomorrow. Suse Reynolds, Angel Association New Zealand. experiments to build a product, find customers, test business models and hire amazing people.

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Create your IP strategy early to avoid common pitfalls

NZ Entrepreneur

The reality faced by entrepreneurs is that legal services can be expensive and IP protection may not be an initial priority. But having an IP strategy can help you get the most from your IP and help minimize common pitfalls and legal expenses. Trade marks. It’s best to select a mark and use it consistently.

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