18 Entrepreneurs Explain Why They Started Their Business
Hearpreneur
SEPTEMBER 17, 2017
Conceived in my Princeton dorm room, TerraCycle’s original business model of worm poop fertilizer was like a lightbulb going on in my head: we could take the school’s food waste, feed it to worms, get beautiful worm poop, and sell it. I started my business in 2010 while Maui was still in the throes of the Great Recession.
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