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18 Entrepreneurs Explain Why They Started Their Business

Hearpreneur

My business partner – Anton and I started Fantastic Services as a solution to a problem. Conceived in my Princeton dorm room, TerraCycle’s original business model of worm poop fertilizer was like a lightbulb going on in my head: we could take the school’s food waste, feed it to worms, get beautiful worm poop, and sell it.