Business Plan Continuous Deployment CPA Entrepreneur 
Startup Lessons Learned
JUNE 5, 2009
When the project winds up getting cancelled for failing to meet its ROI justification, it’s natural for the entrepreneur to feel like it was the CFO – and their innovation-sucking spreadsheet – that is the real cause. Just because entrepreneurs tend to forget about these models doesn’t mean their investors do.
Startup Lessons Learned
DECEMBER 14, 2009
A business that strives for something like this should absolutely be charging money from day one, in order to establish baselines for their two key metrics: CPA (the cost to acquire a new customer) and LTV (the lifetime value of each acquired customer). No departments The Five Whys for Startups (for Harvard Business R.
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