Lessons Learned: Don't launch
Startup Lessons Learned
MARCH 13, 2009
Figuring this out takes time, and few entrepreneurs have the patience to wait it out, because the business plan does such a good job of explaining what customers are going to think. The problem is that customers dont read your business plan. Start with a five-dollar-a-day SEM campaign. Dont scale. Gattiker said.
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