Business Plan CPA Customer Development Washington 
Startup Lessons Learned
JUNE 5, 2009
Certainly venture-backed startups don’t have this luxury – every business plan has a model in it. Luckily, we also discovered that certain other metrics, like LTV and CPA were much better than we initially projected. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?
Startup Lessons Learned
DECEMBER 14, 2009
Each of these four currencies represents a way for a customer to “pay&# for services from a company. Constructing a working business model is a form of ecosystem design. Startup founders need to use their own judgment to ask: which is the riskiest assumption underlying my business plan?
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